Search engine optimization has become a mandatory demand of web development world. Website’s success depends on how well its SEO is done. More effective the work is, greater are the chances of website’s growth. You do not need to have some technical skills to carry out this task.
It is easy to do and just requires concentration and attention to detail. Be aware of following mistakes if you are doing SEO of your websites. Companies have started outsourcing this function or hire online SEO service providers to get the work done. In either case following mistakes should be avoided.
- Choosing Wrong Keywords.
Each page of your website should be optimized for only a few keywords or phrases.. Each page of website must be optimized with selective key words only. Do not add dozens of them on a single page. It is the basic task of online SEO service provider to do proper research on keywords and select those that are widely used by people.
With smartly optimized keywords, the chance of increased traffic doubles. More traffic means that your products and services will be sold quickly. However, in case of wrong keywords traffic will be less and entire activity will become time consuming. Professional online SEO consultants use different research tools to determine the frequency of keywords used per month. This helps them in getting market exposure and understanding needs of customers. So it is important to make sure that selection of keywords is right.
- Stuff Too Many Keywords in Your Meta Tags
The smart trick of SEO is to associate your website with certain keywords instead of hundreds. You should be able to smartly narrow down the list of keywords according to type and nature of your business. For effectiveness of keyword, make sure that it is directly or indirectly related to content of website. Go for more website pages than keywords. Tag different keywords in different pages.
- Forget to Include The Title On Your Web Pages.
Each page of your website should have a title page also called “meta-title page.” This information will be added to the HTML code itself and can be found at the top of the page. Another important purpose of title is its display right on top. It will give visitors an idea about the content of website. Therefore good SEO service providers make sure that attractive titles are added.