Optimising your listings for Best Match
Ahsan Bilal2024-12-26T10:35:48+00:00How Best Match works
Our Best Match algorithm – the formula eBay uses to sort listings – considers a number of different factors. These include:- How closely the listing matches the buyer's search terms
- How popular the item is
- The price of the item
- The quality of your listing – description, photos, and so on
- How complete the listing is
- The listing terms of service, such as your return policy and handling time
- Your track record as a seller
How to optimise for Best Match
There's no secret to improving your position in the Best Match sort order. Sellers who follow best listing and selling practices will see their items appear higher in the search results. Start by offering competitive prices, reasonable postage, and great customer service. Here are some more recommendations for improving your Best Match ranking.Create complete and accurate listings
The more we know about your item, the better we can match it to buyer searches.- Write a clear and concise title with correct spelling and no more than 80 characters
- Add an accurate description, using product details from the eBay catalogue wherever you can
- Use high-quality photos, taken from every angle, and show any flaws or scratches. You can include up to 12 pictures for free
Select the right selling format
Use auction-style format when:- You're not sure of the value of your item and want to sell it quickly
- Your item is unique or hard-to-find
- Know the value of your item or the price you want to get for it
- Have multiple items that you can group into a multi-quantity or multi-variation listing
- Have a lot of inventory and want to minimise your insertion fees
- Want your items to show up to buyers for more than 10 days
List in the right category
Pick the category that's most relevant for your item. Learn more about our different categories.Include high-quality pictures of your item
- Take high quality photos that will showcase your item
- Photograph your item at different angles
- Include photos of any scratches, flaws, or other parts of your item that a buyer would want to see
- Don't add borders or text to your photos
- Don't use the stock photo as your main picture when using the eBay catalogue if your item is not brand new
Provide all your selling terms
Make sure that your terms and conditions of sale are clear. Here are some things to keep in mind:- Include postage and handling costs, accepted payment methods, and your return policy
- Clearly specify any international limits to your return policy or warranties
Keep a positive selling history
- Ensure your item reaches your buyer on time and use tracking where possible
- Describe your item clearly and accurately
- Keep track of your inventory to avoid having to cancel sales
6 Ways to Post eBay Listings Faster
Ahsan Bilal2024-12-26T10:36:02+00:00- Take photos of the item.
- Log into your eBay account.
- Complete pricing research to determine what to charge for the item.
- Begin completing the Sell Your Item Form.
- Choose the listing type: fixed price or auction.
- Write a keyword-rich descriptive title for the item.
- Fill in all the item specifics provided by eBay.
- Write a keyword-rich description.
- Upload photos of the item to a computer, or list directly from a mobile device.
- Choose the shipping method and assign a shipping cost.
- Submit the listing.
Don't Multi-Task: Focus on Listing Only
Multi-tasking is a myth. It doesn't work because the human brain was not designed to do multiple things at once. It is better to give 100 percent attention to the task at hand, complete it, and move on to the next task rather than try to juggle multiple tasks at once. This is called mono-tasking. Get off of Facebook. Turn off your phone. List when the baby is taking a nap. Insulate yourself from as many distractions as possible. Focus on listing and your productivity will dramatically improve because you will be focused.Time Block
Time blocking is dedicating a chunk of time to accomplishing one task in order to increase focus and productivity. For example, in the eBay world, you could dedicate 10 AM - Noon every day to taking photos. Or 8 PM — 10 PM for listing. Or decide what you will do each day based on what your schedule and workload are. The objective is to plan what you will do and stick to the plan. If you have dedicated 2 hours to taking photos, don't do anything else during that time, and don't allow yourself to be distracted unless it is a life or death emergency.Work With Small Batches
Biting off more than you can chew is a sure fire way to get discouraged easily, feel overwhelmed, and give up. Set small achievable goals. Some of you reading this may have bins, boxes, bags, or even rooms of inventory to list and feel too overwhelmed to even start. Pick up 10 items and get busy. Only focus on those 10 items. Once those are photographed and listed, get 10 more. If you set small goals, and consistently achieve them, you will feel productive and keep going. The best way to eat an elephant is one bite at a time.Work With Similar Items in Batches
eBay goes a lot faster if you work with like items in batches. Keep this in mind when sorting and storing unlisted inventory. For example, if you have a lot of sweaters, pick 10 or 20 for a batch. Prepare them all at once, photograph at once, and list at one time. You will be in the mode of working with that type of item and won't have to switch back and forth a lot. You can also use the Sell Similar feature on eBay so that information will carry over from one listing to another and you will only have to change small details, photos, and prices. eBay category, store category, item specifics, and the description will basically be the same.Get the Family Involved
If there are family members in the home who can help, assign them jobs. Younger kids can sort items, remove price stickers, and possibly steam clothing before photos are taken. High school kids can learn to photograph, list, and even ship sold items. Spouses can help in some way — just find out which tasks appeal to them and delegate. eBay can be a great family project. Everyone can get in on the work and then everyone can enjoy the rewards as sales increase. The great thing about eBay is that there are many pieces to an eBay business and some of them can be outsourced depending on which parts you don't like, don't have time for, or would just rather have someone else do for you. Having an eBay assistant come to your home is one option, however, the drawbacks include:- Security issues (theft)
- Inconvenience (lateness, no shows)
- Liability (accidents, injuries)
- The helper could possibly become a competitor
Virtual eBay help is a safe and time-efficient way to outsource the computer part of an eBay business without the hassle of having a stranger come into your home. Experienced virtual eBay assistants can list items quickly and perform these tasks:
- Write titles and descriptions optimized for SEO
- Price items quickly and competitively
- Point out options and features not being utilized
- Make sure all eBay policies are followed (to avoid account suspension)
- Help new sellers avoid making mistakes
- Help sellers choose the most economical shipping option
- Crop or edit photos
- Help correspond with buyers who have questions
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